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Wholesale Pricing Calculator

Calculate wholesale price and corresponding markup percentage based on target margin.

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Calculation Inputs

Calculation Results

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Enter inputs on the left and click Calculate to view results.

Formula & Methodology

Price = COGS / (1 - Margin%); Markup = (Price - COGS) / COGS × 100

Uses margin-pricing math to derive wholesale pricing that protects product margin.

Frequently Asked Questions

Why is Margin different from Markup?

Margin is calculated relative to the final sale price, whereas Markup is calculated relative to the item cost. A 50% markup equals a 33.3% margin.