E-Commerce Product Pricing Calculator
Calculate optimal product pricing for Shopify, Amazon, and Etsy stores with all fees factored in.
Calculation Inputs
Calculation Results
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Enter inputs on the left and click Calculate to view results.
Formula & Methodology
Price = Total Cost / (1 - Target Margin - Platform Rate)
Proper product pricing must account for all fees before setting a margin target. Amazon's true fee burden is often 30-35% of sale price.
Frequently Asked Questions
Why do so many e-commerce sellers lose money?
They price for COGS + shipping only, forgetting platform fees (13-33%), ad spend, returns/refunds, and overhead. Full-cost pricing is essential.